Business is the activity of buying and selling goods and services for profit or other reward. A person or organization engaged in business is called a company. Companies range in size and scope from a sole proprietorship to an international corporation. They can be for-profit entities or non-profit organizations fulfilling a charitable mission. Businesses are a major source of economic growth and increase in productivity.
A person who writes for a business publication is a business writer. They may write articles about topics that are relevant to a particular industry, such as writing an article about the latest trends in business technology or a piece that provides tips for new entrepreneurs. A business writer is also a marketing tool for a business and will use their knowledge of the company’s target audience to craft an article that will engage potential customers.
When writing for a business audience, a writer will often follow a tone that is professional and appropriate to the audience. Depending on the nature of the business, a writer may use a more casual tone or incorporate elements of humour. A business writer may also follow a specific structure when creating an article. For example, a company that wants to reach its audience of executive business owners might create a business article with an attention-grabbing headline, followed by a detailed outline of the product or service and its benefits to the customer.
The company description section of a business article should clearly explain the company’s name, years in operation, and key offerings. This section of the article should also include a brief company history and core values.
This section of a business article should detail the company’s current market position and explain how it plans to reposition itself to meet its goals in the future. This section will also include a clear overview of the market, including an explanation of competitors and a detailed description of the company’s value proposition.
The term business can also refer to the vertical industry in which a company operates e.g. ‘the music business’. This meaning is commonly used to distinguish a business from other types of activities that are not considered part of the main activity, such as leisure or sport. The phrase can also be used to refer to a company’s trading activity, such as the buying and selling of stocks and shares. Finally, the phrase is sometimes used colloquially to mean a person’s occupation or profession. It is common to use the phrase ‘I’m in the business’ when discussing one’s job. This is a reference to the fact that people spend a large part of their working lives in the business and therefore have an interest in the outcome.